Paid sources of keyword research, which, if you have the budget, can take your keyword research to a new level.
One of my top sources of paid keyword research is my Google Adwords account, which I use to promote selected dating sites. As well as driving cost effective, targeted traffic (if you know how to set your PPC activity up right in the first place), Adwords builds up a comprehensive data set related to the keywords that you initially set up. Google will also suggest new keywords and give you insights into the long tail keywords that drove your ad to be shown. Adwords and Pay Per Click advertising is a whole different subject, which will be covered in future articles. The objective of this article is to illustrate how, over time, you can build your own private pool of keyword research data.
At the time of writing, since April 2007 when I first started to use Adwords, my Adwords account has generated 500m impressions and 3.5 million clicks, for 22,500 keywords. This is an amazingly valuable source of data, and is now my first port of call when doing keyword research. If you are using Adwords or you are thinking of starting up an account, the side effect of targeted ads is the history you can build up on keywords for future research. The other benefit is that in using an Adwords account for dating as a niche, your data set will be very focussed on the niche.
There are a couple of features that I’d like to highlight for you. The first is when you start adding keywords to an existing campaign. Google will auto generate suggestions.
These suggestions will be broad match keywords based on a trawl of your site. I click “Add all from this category” but before adding them to my campaign, I copy them and launch Google’s keyword tool and analyse the keywords for “Phrase” and “Exact” match volumes as well. This is a useful filter to identify potentially high volume new keywords. It also avoids stuffing your campaigns with large numbers of low value, under-performing keywords.
The second cool feature I’d like to run through is “Keyword details”. Select at least a week’s performance as your range, and from the main Keywords page, click on the “Keyword details” tab for your selected keyword (just along from “Add keywords”). Google will then reveal to you the detailed long tail searches that it considered to be relevant to your seed keyword and the search itself. Some of these can be high volume and / or high click through, so this dimension to your keywords is well worth checking every now and then. You can select the keywords that you want to add to your campaign from this list.
If I have a particularly expensive keyword, i.e. high clicks and low or no conversions, I ALWAYS check the keyword details to see if there are any hidden gems or bad long tail keywords that I either add to my campaign or block as negatives.
The second source of paid keyword sources is via a WordPress plugin called SEOPressor, which I reviewed in my article on Optimising WordPress blog posts. This is a very specific source of LSI keywords which are used by major search engines to identify what a site or blog is about. You can read more about LSI keywords here, with an extract below of the definition of LSI and how search engines use them;
“Search engines, such as Google, use Latent Semantic Indexing (LSI) as part of their search analysis, when trying to decide what websites will show up in their search results. The goal of every Search Provider is to provide the most relevant results for any query. For example, if a user searches for the term “flat tire”, Google must decide what websites or documents are most relevant and display them in the search results. LSI plays a key role in what is returned on search engine results pages” (source: http://lsikeywords.com/).
SEOPressor has a feature which will suggest LSI keywords to include in your blog post, relative to your target keywords. LSI keywords are not always returned, but when they are, they are relevant and increase your SEO optimisation score as recorded by SEOPressor. What I also look for are LSI keywords that I can lift and use in the metatags of my dating sites and blog titles, as well as including them in my blog posts.
The third source of paid keywords which I use is Market Samurai, which I covered in some depth in my articleKeyword Conundrum. A very useful feature of this tool is that you very quickly identify negative keywords from the analysis you get back, For example, I was researching the keyword “American girls” which came back in Google as having a huge broad and phrase match search volume. I analysed it in Market Samurai and soon discovered that “American Girl” is a massive fashion clothing brand in the USA, which would completely distort the searches I was trying to identify as guys looking for American girls. Saved me a lot of time and wasted advertising.
- Paid sources of keywords research can enhance and improve your SEO performance, if you have the budget to invest;
- Google Adwords, SEOPressor for WordPress and Market Samurai are the tools I use most at the moment as paid sources of keyword research.
Good luck with your keyword research, and best wishes,